Fifa'nın 2013 gelirleri 1 milyar 386 milyon dolar, net karı 72 milyon dolar

FIFA 2013 yılı mali rakamlarını açıkladı. 


Buna göre 2013 yılında FIFA'nın: 
toplam gelirleri %18.9 artışla 1,386 milyon dolar
toplam giderleri %22 artışla 1,314 milyon dolar

net kar rakamı ise %19.1 düşüşle 72 milyon dolar olarak gerçekleşti

özkaynakları ise +1,432 milyon dolar oldu

FİFA'nın 2013 yılı gelirlerinin en önemli kısmını 2014 dünya kupası yayın haklarının satışından gelen 601 milyon dolar ile yine 2014 dünya kupasının 404 milyon dolar tutan pazarlama hakları oluşturuyor. 

Fifa gelir, gider ve kar rakamları

Giderlerde ise yine en önemli kalem dünya kupası için harcanılan 560 milyon dolar ve 161 milyon dolar tutan diğer 7 organizasyonun giderleri. 183 milyon dolar projeler için harcanırken, 102 milyon dolar personel harcamalarına ve 114 milyon dolar diğer operasyonel giderlere harcanmış. 

Fifa'nın özkaynakları

Aşağıdaki linkte daha detaylı değerlendirmeyi bulabilirsiniz: 

http://www.businessofsoccer.com/2014/04/07/fifa-2013-financial-results-impact-of-world-cup-revealed/

FIFA 2013 Financial Results: Impact of World Cup Revealed

FIFA, the global football governing body, has seen its fair share of controversy in recent years, brought to the forefront of the public mind in the past couple of weeks with the break of the news that the Qatar 2022 FIFA World Cup bid win was reportedly bought. As a result of the apparent lack of transparency from FIFA, many fans of the beautiful game wonder how the organization makes its money, where and on what it spends its money, and what are its financial plans are for the future? FIFA’s recently released financial report for 2013 gives us the ability to answer these questions and gain further insight into the broader organization.
FIFA reported total revenues of $1,386 million for their fiscal year 2013 (+18.9% vs. 2012), total expenses of $1,314 million (+22.0% vs. 2012), which yielded a net result of $72 million (-19.1% vs. 2012). Blatter offered the following comments about the 2013 financial results in his note at the front of the report:

2013 was a busy year with many milestone achievements for FIFA. These ranged from the successful staging of seven FIFA competitions around the globe to the completion of practically all elements of the FIFA governance reform process, leading to higher levels of accountability, transparency and financial control.

FIFA 2013 source of revenue. data source: FIFA 2013 financial report. Analysis by Business of Soccer.

FIFA’s largest source of income in 2013 was Event Related revenues, reported at $1,220 million, or 88% of total income. Of that $1,220 million, $630 million came from the sale of television broadcasting rights, which almost entirely came from the 2014 FIFA World Cup ($601 million). $413 million of the Event Related revenues came from marketing rights sales, which again almost entirely came from the 2014 FIFA World Cup ($404 million). Operating income represented $83 million, or 6% of total revenue, and was sourced mostly from brand licensing sales ($58 million). The final major bucket for revenue was Financial Income, which was reported at $83 million, or 6% of total income, which was reported as sourced from foreign currency gains ($61 million) and investments ($22 million).

FIFA 2013 source of expense. Data source: FIFA 2013 financial report. Analysis by Business of Soccer.

In terms of Expenses, FIFA reported that 72% of all investments, or approximately $946 million of the total $1314 million, was invested directly into football. Like revenue, the largest source of expenses came from the “Event Related” bucket, reported at $757 million, or 58% of total expenses, which again was due mostly to the 2014 FIFA World Cup ($560 million). 7 other FIFA events accounted for another $161 million of the Event Related expenses: 2013 FIFA Confederations Cup in Brazil, 2013 FIFA U-20 World Cup in Turkey, 2013 FIFA U-17 World Cup in UAE, FIFA Club World Cup in Morocco, FIFA Beach Soccer World Cup in Tahiti, Blue Stars/FIFA Youth World Cup, and the FIFA Interactive World Cup. Other major expenditure categories included Development Projects ($183 million), Football Governance ($60 million), Exploitation of Rights ($20 million), Financial Expenses ($78 million), and Other Operating Expenses ($216 million).
Though it is positive that FIFA’s revenues are showing growth year over year, it’s important to note that the organization’s expenses increased at a higher rate. If we take a historical view for perspective with regard to the overall trend over time, it gives us insight into the relative health of the organization concerning the relationship between these two metrics:

Data source: FIFA 2013 financial report. Analysis by Business of Soccer.

When you look at the relationship between revenue and cost growth in 2013, income only grew at 85% of the rate that expenditures did for FIFA – not something any organization wants to see as a recurring trend. Unfortunately for FIFA, in 4 out of the last 6 years expenses have outpaced the growth of revenue. What could be driving this negative trend? The answer to a question like this is always a combination of several factors. But, if we look at FIFA’s largest source of both revenue and cost, the FIFA World Cup, we get an idea of what has happened/is happening.
When you dig into the data, FIFA’s costs for the World Cup are increasing at a faster rate than its revenues from the event. As an example, FIFA reported that it would experience a 37% increase in compensation for participating member associations, a major portion of its overall expenses for the event. Revenues have not followed the same rate of increase over the same time period, leading to a total organization revenue increase of only 7% for the 2010-2013 period versus a 21% increase in total expenses for the same time period. This throws into perspective how important the World Cup is to FIFA financially, and shows how your biggest “cash cow” can also be your biggest weakness. The issue is not that the World Cup is not making a profit for FIFA; it is a matter of the event not yielding enough of a return that would cause total revenues to grow at the same rate as total expenses.

FIFA World Cup costs. Courtesy FIFA 2013 financial report.

The key take away and implication for FIFA, is that costs are not going down, particularly relative to the World Cup. In order to post a positive result, the organization needs to be able to better leverage the world’s largest sporting event and really “milk it” to compensate for these cost increases. A relatively simple concept – to spend more, you need to make more – but much easier said than done. Using the 2010 World Cup as an example and a benchmark, FIFA recognizes this fact and even calls out in its forecasted budget for 2015-2018 that they may even experience a negative result in the years immediately following Brazil 2014:

FIFA 2015-18 Budget. Courtesy FIFA 2013 financial report.

If we look at what happened to revenue growth following the 2010 World Cup in South Africa, this is not off trend for FIFA. The question will be to what extent FIFA can mitigate their losses following Brazil 2014, because importantly, they project Russia 2018 to cost just as much if not more than Brazil.
What do you think about FIFA’s 2013 Financial Results? Let us know in the comments section below or via Facebook or Twitter.

Author:Wes Harris

Wes graduated from Saint Joseph's University in 2011 with a Bachelor's Degree in Marketing, where he was a participant in the University's 5-year co-op program and co-founded the Men's Club Soccer Team. He started with Johnson & Johnson in July of 2010 where he has held positions as a research analyst in the Global Shopper Marketing Department and most recently as a senior customer development analyst on the Walmart account. As a result of his market research and analytical background he has in-depth knowledge of the retail industry and consumer behavior across a wide breadth of categories.